Your profitability in business
comes down to 1 thing.


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If you are an employer with 15 or more employees,
and if you’ve been struggling with finding and
maintaining high-performance employees, 

you’re not alone.


In fact, most CEOs and entrepreneurs don’t even realize that they are playing the game with C-string employees.

They don’t realize that with a few small shifts, they can attract and retain the game-changing
5-Star employees who get the job done.

The kind that...

  • increase revenue and profitability
  • make freedom a reality
  • make big plays and get real results, over and over again

I know you are thinking that these
magical unicorns don’t exist.

In fact, there are plenty of 5-star employees are out there in this COVID labor market.

To recruit and hire 5-star employees, it’s a numbers game…. 

5-Star employees represent the top 15% of available talent in the market at the given rate.

For every seven candidates, just one of these candidates is a “potential” 5-star employee

The remaining six candidates are 1, 2, or 3-star candidates….the remaining 85% of “available talent” in the market YOU DO NOT WANT….the majority of applicants are average or worse employees.

Statistically, if you want to hire a 5-Star employee, you need at least 21 candidates to yield at least three 5-Star potential candidates.

What's a 5-Star Employee???

  1. They share YOUR core values
  2. They score 7 or higher on the 11 Qualities of 5-Star Employees
  3. They meet or exceed your scorecard on the role-specific skills and aptitudes
  4. They are committed and capable of meeting or exceeding the defined success metrics for the position
  5. Their salary commensurates with a minimum 3X Return on Payroll because they are elite performers.


5-Star employees do the work of two or three 1, 2, or 3-star employees for the same salary you pay a 5-Star Employee.



5-Star employees give you more bang for your buck!!!!

I'm ready for the solution

SO….why do you not have an EXCLUSIVE TEAM OF 5-STAR EMPLOYEES???

Here are the problems that plague or stymie most entrepreneurs and small business owners:


They do what everyone else is doing in terms of recruitment – blah job descriptions, vague onboarding & training that attracts blah, average or ho-hum employees.


They spend a scant amount of time dedicated to recruiting and hiring. (Interestingly, this is often a conundrum because when you have 1, 2, and 3-star employees, as the business owner or entrepreneur, you are STUCK WORKING IN the business because you don’t have the right people onboard so your time to work ON your business seems non-existent?!?!?!!!)


They go with their gut and believe almost every warm-bodied candidate can do the job because the candidate says they can.

The solution:

DIFFERENTIATE your company and the available position from your competition in order to better ATTRACT the 5-Star Candidates while REPELING the 1, 2, and 3-star candidates.

The solution:

Suck it up, Buttercup!!!! You are a business owner and of course should understand that there is a correlation to time and money. You need to FIX THIS SH!T NOW.

QUICKLY IMPLEMENT a proven process and system so that you can position your company to profitably scale with a team of true, genuine 5-star employees.

Let’s be brutally honest: You created the problem and ONLY YOU can fix the problem.

The solution:

Implement the 5-star rating system in order to OBJECTIVELY assess candidates so that you are not tempted by the warm-bodied candidate that says they can do it, but is really a 1, 2 or 3-star employee.

What ELSE can you do

with the RIGHT PEOPLE in
your organization?

There is a reason that Albert Einstein is our company mascot.


Albert Einstein is credited with the famous quote,
“The definition of insanity is doing the same thing over and over and expecting different results.”


It’s time to STOP THE INSANITY when it comes to your blah, ad-hoc, recruitment and hiring practices.


HINT: Recruiters are not the answer.

While recruiters are effective for large companies with 500 or more employees, for small businesses with 15 – 100 employees and $1-million or more in real revenue – the #1 role of the owner is to profitably scale the business by getting the recruitment, hiring and retention of 5-star employees dialed in to a consistent, repeatable process that automatically WEEDS OUT the 1, 2, and 3-star candidates so you DO NOT WASTE YOUR TIME and are NOT TEMPTED by their “eagerness.”

I'm ready for the solution

When you have 15 – 100 employees CULTURE is HUGE!!!!

This stage is the MAKE OR BREAK STAGE…and the odds are statistically NOT IN YOUR FAVOR?!???!

23% of small businesses
fail because they don’t
have the right team.

And when you have less than 100 employees, you, the entrepreneur and business owner, have to EMBRACE THE SUCK and GET COMFORTABLE WITH THE UNCOMFORTABLE.

EMBRACE THE SUCK means YOU have to GET RID of your 1, 2, and 3-star employees.

These average, ho-hum, or WORSE, employees have the following NEGATIVE IMPACT on your organization:


  1. They are killing your profitability (One 5-star employee does the work of two or three 1, 2, or 3-star employees.)
  2. They are killing the morale of your 5-star employees
  3. They will hang-on and gladly continue collecting a paycheck and see nothing wrong with it at the COST OF LOSING your 5-star employees who just can’t shoulder the burden of picking up the slack for a 1, 2, or 3-star employee/coworker.
  4. You don’t even like to have to deal with them!!!! They annoy you; they frustrate you; they just don’t get it. THEY HAVE GOT TO GO for your sanity and the sanity of your 5-Star Employees.

In order to build an EXCLUSIVE team of 5-star employees you have to first get rid of the 1, 2, and 3-star employees who might be “marginally effective,” but bottom line speaking, are KILLING YOUR PROFITABILITY.

GETTING COMFORTABLE WITH THE UNCOMFORTABLE means you have to be THE ONE TRUE LEADER…assume the role of the PARENT to all of your employees.


You have to demonstrate leadership, fortitude and no matter how much you don’t want to be “in the spotlight,” you have to leverage your role and let your 5-star employees put you on a pedestal.

I'm ready for the solution

"I have always been frustrated by how elusive the Dream Team is. After countless hours of seminars and podcasts I've only made incremental improvements towards developing a team of 5-Star Employees. But after discovering Danielle Mulvey and her system for recruiting, hiring and retaining the ideal employees, I'm well on my way to having the team I've always dreamed of."

Josh Katz

Monumental Kosher

5-star employees thrive when they work for someone they respect.

When you go ALL IN on your 5-star employees, they reciprocate by going ALL IN on your company.

Wouldn’t life be a dream if you had a team of employees who all shared the following 11 qualities of 5-Star Employees:

  1. Supportive
  2. Collaborative
  3. Proactive
  4. Limber
  5. Completes Tasks
  6. Achieves Goals
  7. Produces Quantifiable Results
  8. Listen
  9. Communicates Their Thoughts
  10. Open to Feedback
  11. Learn

The 11 Qualities of 5-Star Employees is ONE of the FIVE STARS that you leverage when assessing employees and candidates.

The top 15% of applicants will score 7 or higher in the 11 Qualities.

This is one line in the sand you can draw to eliminate the average, ho-hum candidates from consideration.

HR is your new #1 priority.

Sadly, human resources has been viewed as a “necessary evil” in small business.

Most employers shirk human resource topics because they have bought into the negative media about that one “bad apple” employee that makes the topic seem too volatile to embrace.

Because of all this yuck and bad taste about human resources, it’s the lowest priority because it seems daunting and potentially litigious….so most small business owner’s skate by with the bare minimum and just do what everyone else seemingly does….post an ad on Indeed and give the job to one of the first warm bodies to apply.


You cannot run away or delay and procrastinate building your DREAM TEAM of 5-STAR EMPLOYEESS.

Join the top 17% of entrepreneurs and small business owners who EMBRACE THE SUCK because they know that problems that are procrastinated on only grow like a snowball barreling down a hill to take you out.

When you delay to take action, it always makes it worse.


In a storm, cows will try to outrun the storm, but have you ever seen a cow run???!!? They don’t. By trying to “outrun” the storm, they actually get caught in the storm…Maximizing the amount of pain and time and frustration they experience from that storm!

Humans do the same thing all of the time. We spend so much of our lives constantly trying to avoid the inevitable challenges that come along with the difficult circumstances. We bury our heads in the sand and find something “more fun” to do. But the problems don’t go away on their own….they just fester.

What buffalo do on the other hand is very unique for the animal kingdom. Buffalo wait for the storm to cross right over the crest of the peak of the mountaintop and as the storm rolls over the ridge the buffalo turn and charge directly into the storm.

Instead of running east away from the storm they run west directly at the storm. By running at the storm they run straight through it. Minimizing the amount of pain and time and frustration they experience from that storm.

If you are ready to go ALL IN on Recruiting and Hiring 5-Star Employees, we would be delighted to guide you using proven processes and systems with a group of like-minded, BUFFALO-oriented entrepreneurs and small business owners who want to profitably scale their businesses…because all of us are smarter than one us.

I'm ready for the solution

I am Danielle Mulvey, a former flight-attendant turned $50-million plus in annual revenue entrepreneur who spends just 15 hours per week overseeing the operations of multiple companies BECAUSE I HAVE TEAMS of 5-STAR EMPLOYEES who work IN THE BUSINESS and can do any and all the roles in our companies BETTER THAN ME!!!!

In 1998, I started my first company at the ripe old age of 25 and my dumb ass exclusively hired people younger than me because I thought at least they would respect an elder?!??!!

Thankfully, I was invited to participate in a three-year program at MIT called Birthing of Giants in 2003. There I learned Topgrading straight from The Smarts.

Finally, a proven process to interview and assess candidates!!! The same methodology that Jack Welch used to make GE the juggernaut of high performing companies.

I found Topgrading to be a great methodology to profitably scale my first company with “A-players,” (Topgrading terminology), who had the right experience and aptitudes to go the distance without me having to micromanage and work IN the business.

Topgrading was a discipline that took several few years to master and served me well for 10-plus years.

Topgrading is still good, but a lot has changed in the world since Topgrading came out….and Topgrading has not changed or evolved with the times.

Fast forward to 2011when we opened an office almost across the country in the State of Indiana, I needed to increase my efficiencies in recruitment and hiring because now I was doing it from 1,800 miles away!!!

For the last 10 years, I have developed, tested and shared with others exactly HOW TO RECRUIT, HIRE and RETAIN 5-STAR EMPLOYEES with an effectiveness rate of 90%!!!!

Nine out of 10 of my hires prove to be 5-Star Employees by their performance and loyalty to our companies.

The 5-Star Rating System is a framework and foundation that you customize to you and it is where you start to put yourself on the proven path to recruiting, hiring and retaining 5-Star Employees..

I am Heenle Turner, a certified HR Professional with a passion for helping businesses succeed. I have provided HR consulting services to more than 200 businesses varying in size and industry.

My experience in sales, customer service and people management has uniquely positioned me to partner with entrepreneurs and business leaders to recruit and retain a team of their own five-star employees. 

I am the expert on managing people and recognizing when people are working - and when they’re not!

Let me help you!