And Finish the Year STRONGER!


2022 is HALFWAY OVER! If you are a business owner who is ready to finish the year STRONG, LETS GO!


  • Strategic Advisory Sessions
  • 1:1 Coaching Sessions
  • Daily Accountability
  • Working ON Your Business Via One-Hour-a-Day Sprints
  • Weekly Live Q&As
  • Collaborate With Like-Minded Business Owners

BONUS: Live, In-Person 2023 Strategic Planning Event With Mike, Danielle & Heenle in Dana Point, California Nov 30 – Dec 2, 2022*

If you’re ready to Maximize your 2022 PROFITABILITY, apply today.

Apply Now

Program runs July 18 - December 31, 2022

Meet Your Second Half Strong Guides

Mike Michalowicz

Mike Michalowicz is the entrepreneur behind three multi-million dollar companies and is the author of Profit First, Clockwork, The Pumpkin Plan, Fix This Next, and his newest book, Get Different. Mike is a former small business columnist for The Wall Street Journal and regularly travels the globe as an entrepreneurial advocate.

  • Mike launched three multi-million dollar companies before his 35th birthday
  • Mike was awarded the NJ SBA’s Young Entrepreneur of The Year when he was 26
  • Mike sold his first company to private equity and his second firm to a Fortune 500
  • Mike is a former small business columnist for The Wall Street Journal
  • Mike is an active partner in multiple companies, including an American manufacturer, a business growth consultancy, an augmented reality tech firm, and a certification organization for accountants, bookkeepers and business coaches

Mike's Linkedin

Danielle Mulvey

Former flight attendant turned $50M+ in annual revenue entrepreneur, Danielle Mulvey, has cracked the code on how to recruit, hire and retain 5-Star Employees in order to profitably scale multiple businesses. With teams of 5-Star Employees, Danielle works 10 – 12 hours per week “ON” her $50M+ businesses. 

Because she doesn’t settle for average or ho-hum 1, 2, or 3-Star Employees, Danielle has the financial freedom to spend the balance of her work week guiding other entrepreneurs through podcasting, speaking, coaching and community curating. (You may also recognize Danielle as the host of Profit First Nation, the official podcast for Profit First and Chief Curator of The ALL IN Company community.) 

Danielle’s WHY and gift is guiding entrepreneurs on exactly how to improve their effectiveness from 28% to 90% in hiring 5-Star Employees – the true foundation to her own personal entrepreneurial success.

Danielle's LinkedIn

Heenle Turner

Heenle Turner is the Vice President of Content and Consulting at the ALL IN Company, and a certified HR Professional passionate about finding creative solutions to help businesses succeed. She has provided consulting services to more than 200 businesses of varying sizes and industries.

This extensive experience in sales, customer service, and people management uniquely positions her to collaborate with entrepreneurs when it comes to recruiting, hiring, and retaining 5-Star Employees: committed candidates who share the company’s values and go above and beyond to achieve results.

Heenle loves helping business leaders assess what may be weighing them down, make small shifts in order to shake it off, and assemble their personal “Dream Team” that will launch them into a new level of success.

Heenle's LinkedIn

Apply Now

The Programming to Maximize Your Profitability:

Strategic Advisory Sessions

Live programming to deep dive on tactical opportunities
Every second Monday of the month at 12PM PT
(experience an example below or join our two week test drive)

1:1 Coaching

Ongoing coaching sessions to strategize
about YOUR business
At a mutually agreeable time

Power 30s

Weekly 30-minute sessions of live Q&A
Every Thursday at 12PM PT

Daily Sprints

Work ON your Business for one hour a day,
five days a week
Weekdays at 6AM PT (excluding holidays)


Calls, texts, or emails from your dedicated advisor to keep you on track

2023 Strategic Planning Event with Mike,
Danielle & Heenle

In Orange County, California

Nov. 30 - Dec. 2, 2022

*Travel & accommodations not included

Apply Now

Go ALL IN on Your Business

Second Half Strong
Real Time, Live Programming:


  • Six Strategic Advisory Sessions
  • Personalized 1:1 Coaching Sessions (up to seven based on Sprint completions)
  • Over 120 hours of dedicated time to work ON your business
  • 24 live Power 30's for Q&A and ad-hoc consultation
  • Two day, live, in-person 2023 Strategic Planning event with Mike, Danielle and Heenle


Optimize your profitability more than you ever thought possible!

Your Investment:
$350 per week

Your target ROI:
$54,000 - $90,000*

*based on a target of 6x - 10x ROI

Check out a sample of a Strategic Advisory Session with Mike Michalowicz from our Test Drive

Watch Mike Michalowicz explain The Pareto Overlap, unless of course, you can figure it out from the final chicken scratch image to your right


  • Commit to going ALL IN and making your Second Half Strong
  • Register for the two week Test Drive
     July 18 - 29, 2022
    Test Drive includes:
    - One 1:1 Coaching Session to reverse engineer your profitability targets
    - One Strategic Advisory Session 
    - Two Power 30 Q&A Sessions 
    - Ten Sprints 
    Daily Accountability Check-Ins 
  • Schedule your 1:1 Coaching Session
  • Subscribe to our Second Half Strong Member Calendar to stay up-to-date on all sessions
  • Go ALL IN and maximize your profitability

Test Drive and Program Registration

Have any questions?

Submit your question to us using the form below